RESERVATION
Introduction
Reservation
in the hotel industry is defined as ‘blocking a particular type of guest room
(e.g., single room, double room, deluxe room, executive room, suite, etc.), for
a definite duration of time (i.e.,number of days of stay), for a particular
guest’.
The
reservation section of the front office department of a hotel is responsible
for receiving and processing reservation queries.
Layout
of the Reservation Section: The location of the reservation
section depends upon the size of hotel and the volume of business of the hotel.
Importance of reservation
Advance
booking of rooms is known as room reservation. Its importance for the guest and
for the hotel is discussed as below:
For the guest
- Guarantees availability of
accommodation
- Saves time in search and in
check-in
- Helps in budgeting for the
travel
- Removes anxiety and gives a
feeling of safety
For the Hotel
n
Helps
in planning
n
Useful
in yield management
n
Important
for duty- rosters and staff leave scheduling
n
Improves
service and enhances guest satisfaction
Modes
and sources of reservation
In common
language mode refers to ‘how’ the reservation is received and source refers to
‘from whom’ the reservation is received.
Modes of reservation
Ø
Telephone
Ø
Fax
Ø
Telex
Ø
Internet
Ø
E.Mail
Ø
Letter
Ø
Telegram
Ø
In-person
•
The
process of reservation begins with an inquiry. A guest may contact a hotel for
reservation either through:
–
Written
Mode
–
Verbal
Mode
–
Reservation
requests may also be made through oral communication known as verbal mode of
reservation request
–
The
advantage of oral communication is that it is fast, convenient, and generates
immediate response or feedback; and one can get the complete information and
clear any doubts through oral communication.
–
The
disadvantage is that it does not provide a permanent record.
–
The
various modes of verbal reservation request are as under:
–
Telephone
–
In
person
–
Written
Mode
•
When
a reservation request reaches the hotel in writing, the mode is classified as a
written mode of reservation.
•
The
advantages of the written mode of reservations are that they are clear,
unambiguous, and provide a written record for the hotel, which can be referred
to in case of any miscommunication or confusion. The correspondence with the
guest is filed for future reference.
•
The
various written mode for reservation request are as under:
–
Letter
–
Fax
–
Telex
–
E-mail
Sources of room reservation
·
Direct
·
Travel
Agents
·
Corporates
·
Airlines
·
Embassies
·
GDS
·
CRS
·
RSO
·
Inter-sell
Agencies
·
Referral
Hotels
- Direct: Reservation is
given to the hotel directly by the guest
- Travel Agent : Travel
agents give room bookings to the hotel on a commission basis
- Corporate: Corporate or
companies are a major source of business in the form of their executives
travelling as business travellers and also the substantial conference
business given by them.
- Airlines: Airlines give
room business to hotels in the form of their crews and layover passengers.
Specifically applicable for airport hotels.
- Embassies: Embassies are
a source of business for hotels as they host cultural shows, business
delegations, festivals, etc.
- GDS: Global Distribution
system or GDS is a software system which brings together the room
inventories of different hotels and other travel services together on one
platform. Reservations booked by GDS have a direct interface with hotel’s
PMS (Property Management Software) to provide real-time room inventory,
rates and availability.
Major
Global Distribution System companies are as follows:
Ø
Galileo
Central Reservation Systems
Ø
Amadeus
Computer Systems
Ø
Sabre
Computer Systems
Ø
Trust
International
Ø
SMART
- Scandinavian Multi Access Reservation for Travel Agents
CRS: Central Reservation System
(CRS) is the internal reservation network of chain hotels and their franchised
hotels. Eg.TRN or Taj Reservation Network.
- RSO: Regional Sales
Offices (RSO) are responsible for sales and marketing of chain/individual
hotel in a specific region. They are also a source of reservation for the
hotel.
- Inter-sell agencies: They
are two or more business organizations, like Airline and Hotels, promoting
each other’s business for mutual gain. Hotels and car rental companies may
also be inter-sell partners.
- Referral groups: They are
an informal or sometimes formal association of hotels who refer guests to
each other in case of sold-out status or if a guest is travelling to
another city where the hotel does not have a branch.
Types of reservation
Reservations
can be categorised as per the following two criteria:
·
Nature
or the number of people travelling together
·
Status
of the reservation
·
Individual
reservations - Bookings
for FIT’s for one or more rooms
·
Groups
- Bookings for a group of persons travelling with the same itinerary
·
Conference
- Room bookings for guests using the hotel’s conference facilities (guests may
or may not be travelling together).
Status of the reservation
Confirmed
reservation - A
booking in which a guest is committed a room and a confirmation number and
letter has been sent.
Non-guaranteed
reservation - It is
a confirmed reservation for which the hotel has still not received a guarantee
of payment incase of a cancellation/ no-show. Internationally, the room is held
till 1800 hrs on the date of arrival, after which it may be released in favour
of another reservation. Therefore, these reservations are also known as 6pm
confirmed reservation.
Guaranteed
reservation - It is
a confirmed reservation which the guest has ‘guaranteed’ by making an advance
deposit or by providing a credit card authorization, ‘bill to company’ letter
or travel agent voucher which clearly state the client will pay incase of a
cancellation/no-show. It guarantees the hotel will recover at least one night’s
room charge even if the guest does not come. The room is held till 12 noon the
next day from arrival date.
•
A
guaranteed reservation is a confirmation that the hotel will hold the reserved
room for the guest and not release it to any other guest even if the guest
doesn’t arrive on time.
•
This
requires the guest to make an advance payment (part or full, depending on the
hotel policy and the hotel occupancy for the requested stay dates),
irrespective of whether the guest avails the reservation or not, unless the
reservation is cancelled according to the hotel’s cancellation procedures.
•
The
guaranteed reservation can be obtained through one of the following ways:
–
Pre-payment
–
Contractual
agreement
–
Allotment
Pre-Payment
•
A
guaranteed reservation requires the payment of the room rent or a specified
amount in advance, known as pre-payment. As the hotel holds the room for the
guest even after the cancellation hours, pre-payment protects the hotel from
any loss of revenue in case of a last moment cancellation or a no-show.
•
Pre-payment
can be made by sending demand draft or depositing cash at the hotel.
•
Cash
deposit is the most preferred mode of accepting guaranteed reservation
Contractual
agreement
•
A
hotel may have a contract with an individual or a company for providing
guaranteed reservations. According to such a contract, the hotel confirms the
reservation for the individual or a person referred by the company on a
guaranteed basis, and the person or the company agrees to pay for the
reservation, even in the case of a no-show. Hotels may have contractual
agreement with the following:
•
Travel agencies/Tour operators
•
Corporate houses
•
Travel Agencies/Tour Operators: Travel agencies and tour operators make bulk purchases of rooms at a relatively
low contracted price. They guarantee the hotel a minimum number of room nights
in a particular period and agree to pay the room charges even if they are
unable to fill the number of rooms as per their agreement with the hotel.
•
Corporate Houses: In this case, a company or a corporate body may enter into a contract with a hotel, whereby the
company guarantees payment for its employees or sponsored guests and accepts
the financial responsibilities for any no-shows.
Waitlisted
reservation - If
rooms are not currently available the request can be put on the ‘waitlist’. It
means that as soon as the rooms are available, the hotel will inform the caller
of the status, in which case it may get converted into a confirmed/ guaranteed
reservation. They do no impact room availability.
Tentative
reservation - The
booker has ‘blocked’ accommodation (usually a large number of rooms) in
anticipation of a movement in future. Such reservations normally have a
‘cut-off period’ within which they have to be guaranteed failing which the
hotel can release accommodation. These reservations are called ‘non-deduct’
reservations i.e. they do not deduct rooms from the availability.
Time-limit in reservation
Time-limit
is applicable in case of non-guaranteed reservation. It is usually 6 hrs from
the time of check-in. As hotels generally follow a 12 noon check-in time, it is
also referred as 6 pm confirmed reservation. In this case, 6 hrs is the maximum
time given for check-in failing which hotel may release the room to any walk-in
guest
8.5 Systems of Reservation
Depending on
the needs of the hotel and the volume of business, a hotel may adopt either:
•
Manual System :
In a manual system, all the reservation records are maintained manually. This
old system of reservation is suitable for a small property, where the number of
rooms is less and the volume of reservation requests is also low.
•
Automated System: Automated reservation systems are computerized reservation systems
that are used to store and retrieve room status information and conduct
transactions.
•
The
information stored in the automatic system is the same as in a manual system.
However, the processing of reservation request does not require manual study of
bed room journals, density charts, or conventional charts.
•
The
reservation assistant can check the availability of rooms by clicking on a link
on the computer.
•
In
this system, the reservation information is keyed into the electronic format of
the reservation form, and this information is transferred to the central server
where the room status is updated automatically.
Manual
System of Reservation
The hotel
may use the following in a manual reservation:
•
Diary system of reservation: As the name
suggests, in this system a daily diary is kept, in which the reservation agent
lists all arrivals due on a particular day.
Ø
It
is usually kept on a loose-leaf basis.
Ø
The
top page represents arrivals on the current date; this is removed and sent to
the front desk for receiving the guests.
Ø
The
hotel booking diary may be hard bound also. The diary system of reservation is
only suitable for very small properties.
Whitney
system of reservation: This system of room reservation, developed by the American Whitney
Duplicating Check Company, is suitable for small and medium properties–with up
to 150 rooms. It is based on the use of standard size slips, known as Whitney
slips or Shannon slips, which can be held on a metallic carrier on Whitney
racks.
•
The
advantages of using Whitney system are as under:
Ø
Bookings
can be kept in order of the date of arrival.
Ø
Booking
records may be arranged in alphabetical order.
Ø
The
racks and carriers can be used over and over again. The running expense is only
of the slips.
Ø
The
Whitney racks are placed vertically, saving storage space
Whitney slip
Name of guests Number
of people
Arrival date Departure date
Room tariff special
requirements
Address Telephone
number
Process
of Reservation
Steps in
handling reservation are listed as below:
- Step I. Request for
advance booking is received through any mode of reservation
- Step II. Take down the
details in a structured format known as Reservation Form
- Step III. Transfer the
information to PMS (Property Management System) which is hotel management
software. Update the relevant fields in the page ‘create new reservation’
- Step IV. Send a letter
of confirmation/ waitlist/regret to guest.
- Step V. Keep all
correspondence related to reservation inside the reservation form which is
like an envelope.
- Step VI. File the
reservation form as per date of arrival. There is one file for each future
date (usually for next 90 days).Forms are filed in an alphabetical order
of the guest name (last name first eg. Mr. Sharma Rajesh) in the file for
that date.
Reservation
Confirmation:
The hotel
should communicate guests by telephone, telex, mail, or e-mail a Letter of
Confirmation, which confirms the important points of the reservation agreement.
This very letter might be shown at the registration process in order to
accelerate the pace of registration and prove that the guest has the right to
have a room at the hotel. The Hotel shall send a confirmation letter to all
reserved potential guests, whether their reservations are guaranteed or
non-guaranteed. Below are the main points that should be communicated in a
confirmation letter:
a) Name and
address of the guest
b) Date and
time of arrival
c) Room
type and rate
d) Length
of stay
e) Number
of persons in a group, if any
f)
Reservation type [guaranteed or not]
g)
Reservation confirmation number
h) Special
requests, if any
Sample format: Reservation Form
Hotel XYZ
Name of the Guest
|
Designation
|
Company/Travel
Agent
|
Confirmation
number
|
Date of
Arrival
|
No. of
Nights
|
Date of
departure
|
Number of
rooms/type of rooms
|
No. of
Persons
|
Expected
time of arrival
|
Airport pick up details
·
YES/NO
·
Flight number:
·
Exp.Time of Arrival
|
Special
instructions/Remarks
|
Billing
Instructions
|
Mode of
payment
|
Given by
|
Contact
details
|
Received
by
|
Time and
date
|
Reservation
status
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How to handle a reservation call from a guest
1. Call
opening
Hotel ABC
International , Reservations, Greetings.
You are speaking
with XYZ. How may I assist you?
2.
Address guest concern and confirm guest name.
Eg. I will
assist you with that. May I know who am I speaking with?
Confirm
spelling and pronunciation if name is not understood
3.
Confirm identity if required
Is this
reservation for your self?
4. Take
details of hotel name, dates, rooms, occupancy, and children and check
availability
Advise
child policy as required.
5.
Previous stays and purpose of visit
“While I
check availability may I enquire if….
a) Business
or leisure”
b) If
International guest, on a planned visit to India check planned destinations and
offer assistance / recommend itinerary / special offer
Resort –
“Is this, a leisure trip for you or are you traveling for a special occasion”
c) Previous
stay in the hotel
6. Share
availability (not category)
Situation
1: If rooms are not available
Do you have
alternate dates or would you like me to process a waitlist reservation.
Or, would
you like me to check the availability of any other hotel / resort?
Situation
2: If rooms are available proceed with the reservation
7. Room
Category Description
Introduction
of room types (dependent on previous stays)
Up selling
of room types can be done here
8. Share
Rates - All public rates with inclusions restrictions, supplements, taxes
9.
Cancellation and Guarantee Policy
If no
guaranteed “I am afraid the reservation will be on waitlist and will be
confirmed on the receipt of guarantee, subject to availability at that time”
10.
Loyalty Programme
Are you an
ABC International Privilege Program Member?
If Yes –
Check for membership no. and feed in system ; If No – Inform about the program
11.
Reservation Details
“Could you
please spell your name, last name first” (if not spelt earlier, verify
phonetically)
“May I have
your contact number and email address”. Verify all contact details
“May I have
your credit card details?” (type, no. and expiration and verify all)Room
Preference: “Would you have any preferences towards the room like a smoking or
non smoking room
12. Arrival
Assistance
Transport
assistance – intercity/airport/station
Expected
time of arrival and travel details
Check –in,
check out time
13.
Recap
“I would
like to verify the reservation details. The reservation is for... Guest name,
hotel name, dates, number of rooms and occupancy, rates, preferences. This
reservation stands (Confirmed / requested) with reference number
14.
Confirmation
I have sent
you an email confirmation for the reservation which you will receive shortly
15. Call
Closing
Mr. /Ms. XYZ,
would you like me to provide you with some information about the hotel?
You were
speaking to (Agent name) Thank you for calling
Hotel ABC International Reservations, have a nice day / afternoon.
This is important
information, which needs to be ascertained at the time of reservation and noted
in the reservation form. There are various modes of payment through which a
guest can settle his bill at the end of his stay with our hotel.
Guests can
pay us in any of the following ways:-
When a
guest would himself settle the bill at the end of his stay for the room and the
facilities of the hotel as used, it is termed as direct payment. He could
settle either by cash or credit card.
·
Cash: A
guest can pay in either Indian rupees or in foreign currency. The foreign
currency is changed to Indian rupees before a settlement can be done. This
conversion is done using an encashment form.
·
Credit Card:
Hotels accept many credit cards such as Master, Visa, American Express and
Diners Club. It is important to remember the cards that are not accepted by
your hotel. While taking the details of the credit card one must definitely
note down the credit card number and the expiry date.
Based on
the volume of business and the credit worthiness of a company, a committee in
the hotel decides upon a list of companies that can be given credit and for
what period. On receiving a request for Bill to Company, one needs to ask for
an authorization letter from the respective company, which needs to be attached
to the correspondence. Always ask bookers to be specific when they ask for
bills to be sent to a company. Many companies do not pay for personal expenses
like liquor and tobacco. Other versions of bill to company include:
·
Travel Agent: A
similar negotiation as above is done with the Travel Agents for extending them
a facility of credit. In case of travel agencies, a ‘voucher’ is received from
them, which authorizes the hotel to forward the bills to their office for
payment of the mentioned services. Each such voucher itself carries all the
information of the negotiated agreement with the hotel and also has all the
details of the guest stay.
·
Redemption vouchers: Schemes are launched from time to time and the guests avail themselves
of the facilities. Sometimes, a guest stay may be settled on a redemption
coupon or voucher. In such cases there is a time period specified during which
a guest could redeem the facility and mostly it is during the off season.
Group Reservation
Groups
constitute a substantial chunk of the hotel business. Resorts, in particular,
rely heavily on this segment. Now-a-days, conference groups are an important
segment for business hotels as well. Group reservation, essentially, follows
the same process as in an FIT (free individual traveler) but there are some
points of difference in the process which are discussed as below:
Steps in group reservation
- Step I. Generally, tour
operator or group organizer visits the hotel in person as group reservation
involves rate negotiations and an agreement on facilities to be offered.
- Step II. The reservation
assistant checks the availability of rooms before rates are negotiated.
- Step III. Rooms are,
initially, blocked on a tentative basis. It is confirmed only after a
contract is signed and payment conditions are finalized.
- Step IV. A cut-off-date
is decided before which organizer must make an advance payment and submits
the rooming-list, failing which room block is released for other guests.
- Step V. Food and Beverage
department is informed much in advance about the meal plan and number of
pax to help them plan menu compilations.
Conducting
a reservation request for a group shall be treated differently than
accommodating a reservation of individual guests (i.e. Frequent Independent
Traveler). The main reason is that individual reservation requests are treated
by the reservation department, while group reservations are initiated by the
Sales & Marketing division, and finalized through a careful coordination of
the reservation from one hand and the marketing from the other.
• Below is
a detailed procedure of how group reservation, in a typical hotel, is
conducted:
1. A group
representative, a member of the travel agency or the tour operator, not individuals,
shall communicate group reservations' request to the hotel's marketing
department
2. Upon
availability, the hotel's reservation department shall block the requested
number of rooms for this very group
3. The
Hotel shall give a deadline for the group, in order to receive their final
list. That deadline is called Cut-off Date
4. After
receiving the final list, the reservation department shall change the desired
number of rooms' status from blocked to booked (or reserved) rooms, and release
the remaining rooms (if any left) as vacant
- If the hotel did not
receive the final list by the cut-off date, then the reservation
department has all the right to cancel the group reservation and release
all the initially booked rooms into vacant rooms. However, management
shall use this right with precautions especially when it comes to groups
reserving from travel agencies and tour operators of which the hotel is
frequently operating.
Rooming-list
Rooming
list is provided by group operators before group’s arrival. It has names of all
the guests along with their passport details (for foreigners) and details of
type of room to be allotted along with the name of the sharer. It is an
important tool for blocking of rooms and saves considerable time during group
check-in.
Blanket reservation
Blanket
reservation is a block -reservation without individual names of the guests. Eg.
60 hotel rooms blocked for a marriage party.
Cancellation and Revision
Steps in cancellation/amendment of a
reservation
- Step I. On receiving
cancellation request, fill-in a cancellation/amendment form.
- Step II. Update the
information in PMS.
- Step III. Take out the
original reservation form and mark it cancelled. Keep the cancellation
form inside the reservation form and file it back for reference.
- In case of a
revision/amendment of reservation
the form is accordingly updated and the reservation form is kept as per
the new date of arrival ( if a change in date of arrival is requested)
Selective overbooking
Overbooking
or capacity management is a yield management tool which means booking more
rooms than the actual capacity. Hotels overbook to off-set potential losses due
to No-show, under stay and last minute cancellations.
While
overbooking following points are considered by the Front office managers:
·
Past history of No-shows, Cancellations and
understays
·
Ratio of Guaranteed and non-guaranteed
reservation
·
Ratio of Groups and FITs
·
Status of reconfirmation of the booking
·
Difference between the date when the reservation
was given and the date of arrival, known as lead time.
·
Past experience with the guest in terms of the
materialisation of his reservation.
Reservation Reports
The
reservation department compiles many reports for the use of all departments.
Some of the most commonly used reservation reports include:
•
Reservation transaction report: The reservation transaction report is the
summary of the daily activities of the reservation department.
•
Commission agent report: This report includes the amount payable by the hotel to the different
commission agents
•
Turn away or refusal report: At times hotels have to ‘turn away’ guests due to unavailability of
rooms.
•
Revenue forecast report: The revenue forecast report is a projection of the volume of business
that the hotel will be generating in a specified duration.
•
Expected arrival list: The list of names and surnames, along with the respective room types,
of the guests who are expected to arrive the next day.
•
Stayover list:
The list of names and surnames, along with the respective room numbers, of the
guests who are expected to continue to occupy their rooms the next day.
•
Expected departure list: The list of names and surnames, along with the respective room
numbers, of the guests who are expected to depart the next day.
Let us Sum up
Advance
booking of hotel rooms is known as Reservation. Front office department has a
separate section for this purpose which is situated in the back office. Modes
of reservation refers to the how a hotel can receive reservation such as in
person, letter, telephone, etc. Sources of reservation refer to ‘from where’
hotels may receive reservations such as from corporate, airlines, travel
agents, central reservation systems, etc.
Hotels
follow a manual, semi automatic or fully automatic system of reservation.
Manual system includes booking diary method, semi-automatic system includes
whitney system, while a fully automatic system is a computerized reservation
system with hotel management software, known as PMS.
Reservations
are of different types including guaranteed reservation, non-guaranteed
reservation, waitlisted reservation etc. Group reservation differs from FIT
reservation in the form of negotiations on rate at the time of receiving the
reservation. It has a concept of cut-off date rooming list and blanket booking